showroomtilex400With timeless beauty and long-wearing durability, ceramic, porcelain and stone tile flooring create a unique look that's as practical as it is personal.

Perfect in kitchens and baths, where moisture resistance and easy maintenance are essential. Its impact and scratch-resistant properties make it ideal for family and recreation rooms.

Create a Contemporary Look with a Classic Choice.You'll find innovative designs in ceramic, porcelain and stone tile that are as affordable as they are appealing. All ceramic tile share unique and exceptional qualities found in no other type of decorative building products.


All of the raw materials that go into making ceramics come from the earth, including the colors of glaze… and this is a real testament to the quality of the product. While there have been successful methods to improve most products by substituting natural materials with synthetic, like vinyl and carpet, there are no such methods to improve the quality of the raw materials found in ceramics. They have changed very little over the past thousand years.



Clay Body Facts

  • The clay body, which is also called the bisque, consists of various types of clay and other minerals. Combined, these raw materials give the bisque its strength and stability.
  • The strength of the bisque is also determined by its density. The strongest bisques, those suited for heavy commercial installations, have the smallest and least number of air pockets.
  • The density of clay also determines if the tile is suitable for outdoor use. Tiles that are too porous, absorbing more than 3% moisture will freeze and crack if installed outdoors in cold climates.
  • The density of the tile is measured by the amount of water it absorbs.
    • Non-Vitreous Tiles – absorb 7% or more of their weight in water. Suited for indoor use only.
    • Semi – Vitreous Tiles – absorb 3% to 7% water. Suited for indoor use only
    • Vitreous Tiles – absorb 0.5% to 3% water. Suited for both interior and exterior use.  They are frost resistant.
    • Impervious Tiles – absorb between 0 and 0.5% of their weight in water. Suited for both interior and exterior use.  They are frost resistant.  They are also considered the strongest tile.